Month: September 2016

September 2, 2016 Chad@thetradeshowguy.com

How to Tell a Story With Your Trade Show Exhibit You won’t win a Tony Award, but you’ll get more clients! One of the keys to generating business at a trade show is to create a positive experience for your booth guests. An easy way to do this is to think of your exhibit as an…

September 2, 2016 Chad@thetradeshowguy.com

A Look Inside the Trade Show Attendee’s Mind Knowing what your audience wants will boost your show success Trade shows are a hectic environment. They’re filled with thousands of people scavenging from booth to booth hoping to collect a giant bag full of giveaways. It’s like Trick-or-Treat for adults. Hidden amongst those thousands of people…

September 2, 2016 Chad@thetradeshowguy.com

How to Tell a Story With Your Trade Show Exhibit Keep it simple with the three act structure One of the keys to generating business at a trade show is to create a positive experience for your booth guests. An easy way to do this is to think of your exhibit as a story in…

September 2, 2016 Chad@thetradeshowguy.com

A Few Thoughts On Trade Show Giveaways How to turn an expense into an investment Giveaways, premiums or freebies, are a huge part of the trade show scene. In fact, some attendees seem to only attend shows for this reason. So how can we utilize giveaways as a beneficial tool that will increase the effectiveness…