Category: Uncategorized

September 2, 2016 Chad@thetradeshowguy.com

How to Tell a Story With Your Trade Show Exhibit You won’t win a Tony Award, but you’ll get more clients! One of the keys to generating business at a trade show is to create a positive experience for your booth guests. An easy way to do this is to think of your exhibit as an…

September 2, 2016 Chad@thetradeshowguy.com

How to Tell a Story With Your Trade Show Exhibit Keep it simple with the three act structure One of the keys to generating business at a trade show is to create a positive experience for your booth guests. An easy way to do this is to think of your exhibit as a story in…

September 2, 2016 Chad@thetradeshowguy.com

A Few Thoughts On Trade Show Giveaways How to turn an expense into an investment Giveaways, premiums or freebies, are a huge part of the trade show scene. In fact, some attendees seem to only attend shows for this reason. So how can we utilize giveaways as a beneficial tool that will increase the effectiveness…

August 9, 2016 Chad@thetradeshowguy.com

How to Get Massive Crowds at Your Next Trade Show Exhibit The Key is to Turn Your Booth Into an Action-Based, Branded Experience Static trade show booths are boring. How many times have you strolled the floor at OTC or NAPE and noticed empty booths who’s staffers were hypnotically gazing down at their iPhones? With trade shows…